I’m an engineer and startup guy interested in growth, cloud infrastructure, databases, computer vision, and AI. Find me on X and LinkedIn.
After spending several years building computer vision systems for Perceive, a company I co-founded in 2016 with funding from the National Science Foundation, I transitioned into growth roles at Arctype and Vantage. Currently I am helping pioneer the practice of GTM Engineering at Clay. My goal is to further develop my sales and marketing skills and eventually found another computer vision or AI company.
I still prefer a more technical approach to growth that you might call growth engineering and have stayed focused on a technical audience through my writing and open source work.
Work
Work History
- Head of GTM Engineering at Clay
- Head of Growth at Vantage
- Marketing at Vantage
- Joining Arctype
- Open Sourcing Perceive
- Becoming a Pioneer
- Perceive funding announcement
Projects
- Maintainer of ec2instances.info
Writing
Idle thoughts on a variety of topics at pid.vc. Selected blogs:
- Sales GTM Engineering: How Clay Built the Role from Scratch
- The blueprint for AI GTM adoption: A three-level framework from Clay and HG
- How We Built Clay’s GTM Engineering Function
- Databricks vs Fabric
- Cloud Costs Every Programmer Should Know
- clickhouse-local vs DuckDB
- Optimizing Large Language Models for Cost Efficiency
- Save by Using Anything Other than a NAT Gateway
- Programmatic Messaging with Customer.io
- Hooks: The Secret Feature Powering the Postgres Ecosystem
Media
Podcasts
- GTM Engineer: Everett @ Clay from the GTM Council (May 2026)
- Inside our AI Sales Stack with Kyle Norton (Mar 2026)
- Inside Clay’s GTM Engine with Signalbase (Mar 2026)
- All about AI and GTM at Clay Round 2 (Oct 2025)
- The inside scoop on GTM Engineering (Sept 2025)
- Everett Berry - Head of GTM Engineering at Clay (July 2025)
- Leveraging Data and AI in your Go-to-Market Strategy (Oct 2024)
- Will AI-SDR replace the SDR/BDR (Sep 2024)
- Microsoft Fabric vs Databricks: Should Databricks be Worried? (Nov 2023)
- Cutting Costs in the Cloud (May 2023)
- Cloud Cost Optimization for PostgreSQL Infrastructure (Jan 2023)
- Spatial Intelligence Software (May 2020)
Talks and Interviews
- How One of NYC’s Fastest-Growing Startups Scaled to $5 Billion (May 2026)
- Building a Closed Won Lookalike Engine (April 2026)
- Inside Clay’s 2026 Sales Playbook: From PLG to Enterprise (Feb 2026)
- What is GTM Engineering? Inside Clay’s GTM Strategy (Jan 2026)
- GTM Engineering Masterclass - Signals, Automation & AI (Nov 2025)
- A guide to GTM Engineering with accompanying blog post (Oct 2025)
- How to price AI (June 2025)
- Harnessing Intent Data: Strategies for Seamless Integration (June 2025)
- Supercharging your ABM Flows with Hubspot and Clay (Feb 2025)
- Targeting Redefined: Proven Tactics for Demand Gen Success with Clay (Dec 2024)
- Zero to $1M: AI in GTM Panel (Nov 2024)
- The State of Encryption in Postgres (April 2022)
- Using PlanetScale Branches with Arctype (Nov 2021)
- Perceive Alchemist Demo Day (Jan 2020)
- Using Docker in the Cam2 Project (May 2016)