I’m an engineer and startup guy interested in growth, cloud infrastructure, databases, computer vision, and AI. Find me on X and LinkedIn.

After spending several years building computer vision systems for Perceive, a company I co-founded in 2016 with funding from the National Science Foundation, I transitioned into growth roles at Arctype and Vantage. I helped pioneer the practice of GTM Engineering at Clay and am now working on agentic sales.

I still prefer a more technical approach to growth that has evolved into GTM Engineering and have stayed focused on a technical audience through my writing and open source work.

Work

• Clay
• Vantage
• Arctype (Acquired by ClickHouse)
• Perceive (Former NSF I-Corps team, now open source)

Work History

• Head of GTM Engineering at Clay
• Head of Growth at Vantage
• Marketing at Vantage
• Joining Arctype
• Open Sourcing Perceive
• Becoming a Pioneer
• Perceive funding announcement

Projects

• Former maintainer of ec2instances.info

Writing

• Sales GTM Engineering: How Clay Built the Role from Scratch
• The blueprint for AI GTM adoption: A three-level framework from Clay and HG
• How We Built Clay’s GTM Engineering Function
• Databricks vs Fabric
• Cloud Costs Every Programmer Should Know
• clickhouse-local vs DuckDB
• Optimizing Large Language Models for Cost Efficiency
• Save by Using Anything Other than a NAT Gateway
• Programmatic Messaging with Customer.io
• Hooks: The Secret Feature Powering the Postgres Ecosystem

Media

Podcasts

• How GTM Engineers are Rebuilding Sales (Aug 2026)
• How Clay gets 10X from Events with Everett Berry (Aug 2026)
• GTM Engineer: Everett @ Clay from the GTM Council (May 2026)
• Inside our AI Sales Stack with Kyle Norton (Mar 2026)
• Inside Clay’s GTM Engine with Signalbase (Mar 2026)
• All about AI and GTM at Clay Round 2 (Oct 2025)
• The inside scoop on GTM Engineering (Sept 2025)
• Everett Berry - Head of GTM Engineering at Clay (July 2025)
• Leveraging Data and AI in your Go-to-Market Strategy (Oct 2024)
• Will AI-SDR replace the SDR/BDR (Sep 2024)
• Microsoft Fabric vs Databricks: Should Databricks be Worried? (Nov 2023)
• Cutting Costs in the Cloud (May 2023)
• Cloud Cost Optimization for PostgreSQL Infrastructure (Jan 2023)
• Spatial Intelligence Software (May 2020)

Talks and Interviews

• GTM: The Next 18 Months (Aug 2026)
• How Clay Functions and MCP Power Enterprise GTM Workflows (Aug 2026)
• GTM Engineering: The Technical Bits (July 2026)
• How One of NYC’s Fastest-Growing Startups Scaled to $5 Billion (May 2026)
• Building a Closed Won Lookalike Engine (April 2026)
• Inside Clay’s 2026 Sales Playbook: From PLG to Enterprise (Feb 2026)
• What is GTM Engineering? Inside Clay’s GTM Strategy (Jan 2026)
• GTM Engineering Masterclass - Signals, Automation & AI (Nov 2025)
• A guide to GTM Engineering with accompanying blog post (Oct 2025)
• How to price AI (June 2025)
• Harnessing Intent Data: Strategies for Seamless Integration (June 2025)
• Supercharging your ABM Flows with Hubspot and Clay (Feb 2025)
• Targeting Redefined: Proven Tactics for Demand Gen Success with Clay (Dec 2024)
• Zero to $1M: AI in GTM Panel (Nov 2024)
• The State of Encryption in Postgres (April 2022)
• Using PlanetScale Branches with Arctype (Nov 2021)
• Perceive Alchemist Demo Day (Jan 2020)
• Using Docker in the Cam2 Project (May 2016)

News

• Perceive Hardware Lab

Investing

Angel investments and idle thoughts on a variety of topics at pid.vc.

Contact

Reach out on X, LinkedIn or by email at me@everettberry.com.